Electronic Shelf Labels (ESL) Solutions by My Signo
Automate Pricing, Reduce Errors, and Increase Efficiency in Retail Stores
Why Electronic Shelf Labels Matter in Retail
As pricing strategies and promotions become more dynamic, manually updating paper labels is time-consuming, error-prone, and costs rise with frequent printing. Electronic Shelf Labels (ESLs) offer automated price updates, reduce errors, and maintain brand consistency, driving trust and revenue.
Core Benefits
Real-Time Price Updates
Instantly push pricing, promotions, or taxes across hundreds of shelves without manual labour.
Error Reduction
Eliminate human mistakes—guaranteeing pricing accuracy and compliance at checkout.
Operational Efficiency
Free up staff from label changes, letting them focus on customer service and store presentation.
Dynamic Promotions
Implement flash sales, clearance pricing, and category pricing strategies with minimum lead times.
Marketing Integration
Combine ESL displays with in-store digital signage for synchronised messaging and impulse promotions.
Environmental & Cost Sustainability
Reduce paper usage and plastic tags, cutting print costs and waste.
How My Signo ESL System Improves Retail Operations
1. Shelf-Edge Digital Tags
Battery-powered e-ink or LCD labels that automatically update across store aisles—durable and low-maintenance.
2. Centralised CMS for ESLs
Control and schedule price changes, promotions, and product info from a single interface.
3. Bulk Pricing & Promotional Overrides
Push store-wide changes for events like Black Friday or category-wide markdowns instantly.
4. Audit & Compliance Logs
Track price history and audit trails for retailers with pricing regulation obligations.
5. Hybrid Messaging Displays
Embed promo QR codes in digital signage, linking ESL prices to in-store screens for deeper content.
6. Scalable Fleet Management
Expandable system architecture supports chain-wide price automation across multiple locations.